Millet, a staple crop in Asia, India, and Africa, is gaining significant market momentum. Known for their resilience in harsh climates, millets provide essential nutrition for building a balanced diet. The global millet market, valued at USD 9.5 billion in 2023-2024, with India accounting for nearly 35%, is projected to surpass USD 12.5 billion by 2030, driven by growing health awareness, gluten-free diets, and sustainable agriculture initiatives
In the past five years, over 200 global startups have emerged, focusing exclusively on millet, with 40+ startups in India leading the charge. Leading Indian FMCG companies such as ITC, Tata Consumer Products, and Britannia have also ventured into millet-based products. However, micronutrient deficiencies, particularly in iron, zinc, and vitamin A, persistAfter all these efforts to boost millet consumption, are we truly unlocking its full nutritional potential, or are essential nutrients slipping through the cracks at a molecular level?
